Mcdonalds marketing strategies pdf

It helps me to do my assignment. It gives me more ideas about the Marketing. Leave a Reply Cancel reply. Your email address will not be published. Table of Contents. An effective and well-timed campaign will create a demand which then supports the product or service. This campaign was released back in , showcasing all the minute elements of life through a catchy theme song. It shows a love triangle between burgers, fries, and cola. It provides a quick look at how competitively strong the company is relative to its peers in similar industries and industry sectors.

Let go through a quick summary in the coming section. Its reach extends far beyond the borders of its home country and geographically encompasses many nations around the globe. Let us know your thoughts on this case study in the comment section down below. Thank you for reading, and if you liked our then do share this in your circle. Liked our work? Duprey, R. McDonald's technology investments are helping to drive sales. Restaurant prices and the minimum wage.

Journal of Money, Credit and Banking, 42 7 , Goi, C. Perception of consumer on marketing mix: Male vs. Goyal, A. Consumer perception about fast food in India: An exploratory study. British Food Journal, 2 , Greenspan, R. Hareka, C. Kumar, V. Evolution of sustainability as marketing strategy: Beginning of new era. Procedia-Social and Behavioral Sciences, 37, Khan, M. The concept of marketing mix and its elements A conceptual review paper.

International Journal of Information, Business and Management, 6 2 , Khurram, R. Heizer First aid - US - September - Market research report. Restaurant brands. Impact of the recession on eating out habits. The company wanted to control the quality of service and the environmental conditions of its food outlets.

The company wanted to expand into as many as possible markets,and therefore it was necessary to be in every nation and market. As a modern corporation,the company was totally reliant on technology and through the use of the internet,the company produced various advertising materials and open information to all the hungry consumers all over the world.

The company also want to expand and capture new markets because in a global environment,every idea is just a phone-call away and they must keep the business moving. Mcdonalds decided to raise the prices of its products as a way of maintaining the spending amount of its customers. The company is investing millions of dollars and hundreds of employees is spending millions of dollars on the technology and the graphics of the brand.

As the real estate activity of the company continues to expand,the company is investing millions of dollars to purchase land to open new shops and restaurants and new shops and restaurants. McDonalds decided to make a marketing strategy that promotes the best of its products and services in a market which is big enough to serve the demand of the whole the country.

McDonalds in the south america did not created any restaurants, but they used a new marketing strategy and a new idea,this technology transformed the company. These strategies include:. Get to know your customers: Mcdonalds needs to understand the specific needs and attributes of its customers and use this knowledge in the production and the supply of its service.

Give Customer the right attention: You can always get your customer attention by being a good service provider. Support your local economy: Supporting your local economy is the most important step because companies are responsible for the creation of job opportunities in a local community.

The company has been a great supporter of the local economy business and this has helped the local economy of over , customers. The company wants to be associated with the local community and wants to rotate the produce from their suppliers;Animal Kingdom zoo in Orlando,Florida. The company purchases local,organic and real meat and vegetables to support the economy.

Localisation: The company is aware of the localisation market in the region and so they started communicating with the indigenous culture centre of the region to develop their new product. Translating and adapting the available resources to the specific area. The company started using various advertising techniques such as through cartoons,movies,posters and poems.